Responding to the most recent trends in end-consumers purchasing behavior
Market realities are something that we at Körber confront with on a daily basis to identify the drivers for developing innovative solutions. It is a fact, that awareness about sustainable products is a key requirement coming from end customers while national and international regulations are aiming to fight plastic consumption. Also, during recent times, we have witnessed a significant increase in on-line purchase of tissue products, which is one of the fastest growing e-commerce product categories.
Casmatic Zephyrus has been designed with this in mind. Our purpose is to offer a more contemporary and environment friendly way to deliver tissue products with the possibility to create mixed product “family packs” according to the consumption of each household.